Brand Identity Design
The High Museum is the Southeast's leading art museum. I created a new identity for The High based on Richard Meier's initial sketch for this building. I wanted to have the new visual identity match the building's aesthetic in order to connect the entire identity. The secondary mark is a broken up version of the main mark. It's purpose is to show Atlanta's diversity and it's openness. It is mostly used in the context of showcasing different works of art.